Warner Bros.' Waste Sprawled Across My Kitchen Floor |
In today's mail, I got a big box (with another box inside that one) from Warner Bros. with seven - one for each show - four-foot-tall posters, each with complicated DVD pockets and all bound together into a big unfolding calendar. Opened up, it was 7+ feet long. This was the most unwieldy, unusable and biggest waste of money, paper, postage, gas (transport), time and mindshare in recent Academy history.
Which execs approved this during a widespread recession and in an era of taking responsibility for our environmental footprint? Big Bang, Harry's Law, The Mentalist, et al got noticed all right, but not how Warner Bros. wanted.
If Hollywood's got that much money to burn, just send the DVDs and donate all the rest to Feeding America: Hunger-Relief Charity | FeedingAmerica.org or some other deserving cause.
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